Our musical diversity is our identity.”Īnthem Lights maintains a large digital presence, primarily reaching their audience via video and streaming, without relying on the traditional arms of radio and touring. “We do everything from a hymns medley to a Drake cover to a year-end mash-up. “I think the most unique thing about us is that we do all kinds of music,” shares Graham. The indie group’s success is due in large part to the foursome’s vocal prowess (Caleb Grimm, Chad Graham, Spencer Kane and Joey Stamper are all exceptional singers), creative mash-ups and reinventions of pop hits and beloved hymns.
But for pop vocal group Anthem Lights, it’s a reinvention that’s catapulted the talented foursome to over 147 million YouTube views and 1.4 million monthly listeners on streaming services. At the heart of most success stories lies a framework of brand invention, the creation of a persona or x-factor that raises an artist above the noise.
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